The Conservatives (Høyre) are currently the ruling party in Norway and have ruled the country with Erna Solberg as prime minister since 2013.
In December 2020, we launched the new website, Høyre.no where we gathered the party’s 375 associated pages for local branches under one single tab. The multisite is in 6 different languages, has a new design and an improved membership area (Mitt Høyre).
The Conservatives wanted a new module-based web solution that would take care of their communication needs – both in terms of reaching out to their local branches and members, but also present the party programme to the outside world.
— We wanted a module-based approach, where we together with an agency could define which blocks we needed. We wanted the building of the main organization and local branches’ sites to be a breeze and not a tiring ordeal, says Christian A. Schjelderup, digital adviser for the Conservative parliamentary group.
The party chose Dekode as digital partner, and we started the project at the turn of the month in May 2020.
Toolbox – for local branches as well
With 375 associated websites for the local branches, the party obviously had a lot of editors. The many associated pages were gathered under a national page, høyre.no, where you can easily find your local branch based on where you live.
For the Conservatives, it was very important that the solution should have a low user threshold for the editors and different structures according to the editors different roles. For example, editors at the local level now have a simplified design, making it easy and understandable for everyone to distribute local updates with similar design. If you work on the national platform, you have a more advanced interface, with far more options.
– The party is nothing without our elected representatives and contributors in local teams. That’s why it is important to have a good multisite, making it possible for even those who sit in the local branches to have a toolbox they can use to communicate in the best possible way.
Christian A. Schjelderup, digital adviser for the Conservative parliamentary group.
— The new website has totally affected the way we communicate. The new Høyre.no makes our program and election promises available and present in the best possible way, giving voters the easiest possible choice.
Christian A. Schjelderup
Ready for the election campaign
With the brand new websites, the Conservatives are strapped and ready for the best possible communication in the time leading up to the election later this year. The collaboration between Dekode and Høyre is a long-term, strategic one that will continue – even after the election, with continuing development and making sure the website is technologically relevant.
The Conservative Party of Norway (Høyre)
All images: Høyre