From hiking up a mountain top, cycling from island to island, walking on ropes on glaciers, fishing to gastronomic experiences, to well-being and cultural treasures, and let’s not forget dog sledding, ice fishing or the Aurora Borealis: Northern Norway as a destination has a lot to offer.
That’s precisely what’s being reflected on the website nordnorge.com: The beautiful northern Norway with magnificent nature and the regional rich cultural heritage.
Plan your trip to Northern Norway according to your interests
When NordNorsk Reiseliv came to us in Dekode in 2018, they had a new strategy, a sort of strategic compass. The compass paved way for defined initiatives and offers towards the target groups based on interests or reasons for traveling. This way, the users of the website could get relevant information about their trip to Northern Norway, based on cultural interest, need for recreation, romantic weekend and outdoor life, to name a few alternatives.
It provided guidelines for the development of the website, which now helps NordNorsk Reiseliv to use their strategic compass for inspiring editorial content.
Content and content structure were important success criteria for the new website in order to achieve the goals. Getting a basic setup so that NordNorsk Reiseliv could get started with the content work for nordnorge.com as early as possible was thus very expedient.
About the solution nordnorge.com
Nordnorge.com is a multisite, with room for several networks in the same installation.
In addition, we created a Nisje installation, which will mobilize the local tourism industry. With Nisje, local businesses can work together to improve their offers for tourists. At the same time, the installation is intended as a content hub, where proper posts/articles or offers for tourists can be redirected to the website.