Facts and pop-culture
The timeline gives us the opportunity to blend foreign aid content with pop cultural references. We exchange your sir name and give you a new place of birth. You receive links and information about your new home country, and you can share the posts already made by your alternate identity to Facebook and Twitter. Images are feed to the timeline from Instagram and music videos with the most popular artist in you new home country are also published. There are 38 different countries, your age determines the type of content generated.
Since the campaign launch in 2012 more than 170 000 timelines have been generated and almost 20% of the users have shared their profiles in social media. The average user spent more than three minutes studying their new profile. Crown Prince Haakon was among the first to share the campaign. ”Re-born” received a lot of press from news channels and bloggers, it has also been used by teachers in elementary school as a starting point for paper assignments.