Website

Boktips

Mobile screenshot of Boktips

For many years, a lot of content had been produced. Publishers got a lot of traffic and a high proportion was organic. A major challenge with the project was to implement a new URL structure and at the same time safeguard the standing of search engines. Publishing had 10,000 indexed pages. Cappelen Damm also had to implement a new content strategy focusing on guides, lists, recommendations and core articles with internal links to in-depth material.

Decode made a prioritized list of records that were to be migrated from Publishers to Boktips, this was based on traffic, organic traffic and backlinks. We quality assured new categories and URL structure where user-friendliness and SEO were weighed against each other.

In order for Boktips content to gain the greatest possible value, we developed completely new functionality for categorizing and tagging with keywords in WordPress. Keywords were categorized and made available in lists. It became possible for the Boktips editor to make selection of keywords within different categories mandatory before publishing.

The new data structure allows for precise recommendations, good internal search, personalization, better SEO, insight into what kind of content works and higher future ad revenue to name a few.

Desktop screenshot of Boktips

The web design utilizes the possibilities that lie in the data structure. The user has intuitive navigation and is exposed to many entry points to relevant material. New book tips give users what they want!

Client:
Cappelen Damm

Roles:
UX design
Visual design
Frontend
WordPress

Url:
boktips.no